SHUTTL

Our Objective:

A consumer can’t engage with a brand if they’ve never heard of it, which is why Shuttl, a ride-hailing application must target new prospects through brand marketing awareness initiatives to create a pipeline for future transactions. Our Market research was to articulate how Shuttl services align with the audience taking the most prominent routes across Ghaziabad, Faridabad, Delhi, Noida & Gurugram. We learned more about their audiences, which they can scope to address the personal needs of those individuals and establish that their daily commute routes are valued.