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    Leisure & Travel

    Radisson Blu Hotel, Muscat


    Overview - Radisson Blu Hotel, Muscat

    Radisson Hotel Group operates a portfolio of nine hotel brands with more than 1,600 hotels in operation and under development around the world. The company is among the world's largest hotel groups, recognized as the fourth-best employer in the travel and leisure industry by Forbes.


    Hotel owners are faced with many challenges when it comes to marketing their establishments. Hoping for a bigger brunch or Dinner crowd? Restaurant owners know that marketing is more than throwing up an offer and telling friends about the new hot spot on the block. 

    Our Objective:

    To stage Radisson Blu Muscat offerings, we deployed Geofencing Campaigns for identifying the device which has given access to Premium Publisher’s content than ever before for Social, Web, and Mobile Ecosystem. Dynamic Ads remained a strong influence for this advertising campaign. More than half of the respondents were analyzed and we observed that social is an important part of their lives. The way audiences watch ads, however, is shifting. The campaign was devised in a way to Stay on top of market trends across Muscat targeting mostly Western crowds to create an unforgettable dining experience throughout the calendar week. Radisson Restaurateurs used the Adz Network tool to identify trends in customer behavior and attract more device IDs of the Expats visiting Muscat. Geofencing technology shows table-to-table talk marketing attributes. Not to mention, repeat customers cost less to acquire than new customers we focused more on the new prospective audience for the below various Promotional Awareness Campaigns

    • Valentine’s special Alfresco dinner buffet at Olivo’s Restaurant
    • O’Malley’s Single’s Night
    • Bubbly Brunch
    • Spicy Monday Night
    • Lebanese Tuesday Night
    • Street Food Wednesday Night
    • Surf & Turf Thursday Night
    • Chillout Friday
    • Quiz Night
    • Burger Night
    • QANUN Night: Come enjoy a LIVE performance by Bassam Hany Rady